Butterball
Posted by Tollfreenumber.ORG at May 18th, 2013
Name: Butterball
Year established: 1954
Type of business: Butterball, LLC, which was formed in 2006 when the Butterball brand merged with Carolina Turkeys, accounts for 20 percent of all turkey production in the United States. Butterball operates the world’s largest turkey plant, in Mount Olive, N.C. The company employs about 5,000 people at five plants and its corporate headquarters in Garner, N.C. Butterball’s products are distributed in more than 30 countries. In addition to whole turkeys, Butterball produces other turkey-based food products such as deli meats and frozen processed foods.
Use of toll-free numbers: The Butterball Turkey Talk-Line, now at 1-800-BUTTERBALL, was established in 1981. That year, it received more than 10,000 calls from consumers seeking information on turkey preparation, food safety and other issues. Now, the line typically receives more than 100,000 phone calls each Thanksgiving season. The talk line, which is open in November and December each year, employs more than 50 trained home economists and nutritionists. Butterball’s use of its toll-free number for the Turkey Talk-Line shows how a customized vanity toll-free number can be used to reach out to consumers, offering an added service. By being there for consumers at a typically stress-filled time – when they are under pressure to produce a perfect holiday meal – Butterball has built a bond with customers.
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Category: Companies