Marketing Gone Mad
Posted by Tollfreenumber.ORG at May 22nd, 2014
We are truly bombarded with advertisements every single day, whether we leave our house or stay home in bed. And it’s only going to get worse. In the past ten years with the advent of more and more technology, our exposure to advertisements has surpassed what firms ever dreamed possible. Billboards, television ads, radio, print media… That’s old school. Now we see ads on everything in between as well: At the gas station while we’re filling up, while we’re scrolling through our friendly Facebook feed, via mass text messages, emails, watching YouTube videos, and even on our own personal refrigerators (have you heard of that one yet?).
And it’s not just super large corporation taking out these ads; it’s people like you and me… Read my article, see my blog post, visit my website, watch my videos – everyone is trying to make a name for themselves because, well, “it’s easy”. Or, is it? Let’s face it, most of us at attached at the hip to our devices (hang on a sec while I see who Tweeted me just now), where was I? Oh, yeah. We may want to be seen but reject the idea of constant ads in our face. Where this rejection is corrected is when we are intelligently targeted. Google has figured it out; allow me to explain.
Ever noticed that you do a search on Google and the next thing you know, every website you go to is displaying ads for the very thing you searched earlier at some point? And it’s not just for a few hours, it’s days and even weeks later. You ALREADY wanted this thing (whether it be a material item, info, etc) and, Google noticed and tracked everywhere you went to put it in your wallet’s vantage point. And you gave in… Once you get used to the idea of something and the price that comes along with it, you are indeed more likely to buy it. Even expensive items don’t seem so bad after the fifth or sixth reminder.
If you want to be an effective marketer of your own business, or blog, or photo site, etc. You must appeal to people that WANT what you’re offering. Gentle reminders and banners as they’re online won’t hurt either.
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