What’s in a Name?
Posted by Tollfreenumber.ORG at February 19th, 2015
Finding the perfect name for your business is no easy task. Sometimes when you think you’ve found the right one someone points out a flaw in your idea that completely melts your confidence. Say, for example, that you are starting a used car dealership. You want a name that immediately ‘pops’ but it seems like everything you want has already been taken. Above all you want to express that you are the most affordable dealer in town; so you begin brainstorming. ‘Affordablecars.com’? Too boring. How about ‘Lowpricedcars.com’? Nah, not enough zing. Wait a minute! How about ‘Cheapcars.com’? “That’s it,” you’re thinking. It’s short but sweet! But did you stop to consider the fact that the word ‘cheap’ has a negative connotation as well? You assume your customers are thinking low prices but what they’re really thinking is low quality. Back to the drawing board…
Why do we spend so much time trying to come up with the perfect business name? What’s in a name? It’s often accepted as fact that the name of a business is one of its key marketing features when, in fact, it’s not. Consumers more readily remember a business for the service. People don’t eat at McDonald’s because the name is particularly snazzy. People eat there because they know that no matter where they are they can get food quickly, of the same quality and at the same price as any other McDonald’s anywhere in the world. But now, with people becoming more health conscious than ever, McDonald’s profit margins have been suffering. And that’s true of many fast food chains. As a result, fast food companies have attempted to re-brand themselves. When Kentucky Fried Chicken became KFC did you immediately run out and buy a bucket of chicken? Most likely not. And those that did were probably going to anyway. If McDonald’s changes its name to Micky D’s will you be the first in line for a Big Mac? Odds are that if you like the food you’ll go there anyway, not because the name has changed.
We’re not saying that your business name isn’t important because it is – ultimately it helps to define your business. What we are saying is that it shouldn’t be the most important thing. Don’t focus so much on marketing and branding that you lose sight of what you’re marketing and branding. The product and good customer service is paramount. The same goes for buying a toll free number. It can be much more beneficial to have a random true 1-800 number than a complex vanity toll free simply because it has part of your company name spelled out. Keep it simple!
To learn more about how a toll free number can help your business, visit https://tollfreenumber.org/toll-free-ebook/ to purchase your eCopy of the Toll-Free Numbers that Boost Business eBook today! It is the definitive guide to making money and boosting your marketing power with a business toll free number.
You may also visit the website or call 1-800-951-9411 to purchase a toll free number service.
Category: Companies