Tollfreenumber.ORG Customer Spotlight: The Last Bookstore
Posted by Tollfreenumber.ORG at August 28th, 2014
There may be a time in the future when everything your children, or grandchildren, read will be on a screen. For some it’ll be a dream come true but for others like Ben Richards it is a nightmare. Ben is the owner of The Last Bookstore, a small brick-and-mortar bookstore in Austin, Texas. “I’ve always loved books and it’s been so sad for me to see the switch to e-readers,” Ben told us. Not that Ben has anything against them, he’s for anything that gets people to read, he’s just old-fashioned at heart. “I like the feel of a book. The smell of it. Even the look. Screens always irritate my eyes after a little while and I’m the kind of guy that sits down to read for hours on end.” It was this love for tangible publications that led him to open The Last Bookstore in the summer of 2012.
Since its opening, The Last Bookstore has been growing in popularity. “There’s a real desire for new and used books and magazines that isn’t really talked about much. All we hear about is how print media is dead. Well that’s just nonsense,” Ben says. In fact, the business has begun to expand online. “I’m not a huge fan of the Amazon model of business,” Ben told us, “but there is something to be said for selling books online.” To expand his reach and enhance his marketing potential Ben became a Tollfreenumber.ORG customer in early 2013 and has loved how a toll free number has helped the business. “It’s really awesome. You wouldn’t believe how many calls I got pre-toll free versus how many I get now. It’s night and day.” Ben hopes one day to expand his store into other cities and has plans to start reading programs in schools throughout Austin. But for now he’s happy where he is.
The summer is over and so is our Customer Spotlight. We’re happy to all the customers who applied to be featured and really wish we could have featured them all!
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Category: Information