Kars4Kids
Posted by Tollfreenumber.ORG at May 21st, 2013
Name: Kars4Kids
Year established: 2000
Type of business: Kars4Kids is a nationwide charitable organization in which donated cars are used to raise money to benefit underprivileged Jewish children. The organization, which is headquartered in Lakewood, N.J., raises funds for the nonprofit group Joy for Our Youth. Kars4Kids provides free towing of the vehicle, and also offers a vacation voucher to those who donate. The group accepts boats, RVs and other vehicles in addition to cars. The vehicle need not be in working order. Funds from Kars4Kids go toward schools, after-school programshttps://www.google.com/search?hl=en&gs_rn=8&gs_ri=psy-ab&tok=O-4Pw8-3Q2FqM1HE1obZvg&cp=5&gs_id=3n&xhr=t&q=kars+for+kids&bav=on.2,or.r_cp.r_qf.&bvm=bv.44770516,d.cGE&biw=1138&bih=498&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&authuser=0&ei=m-xdUbiBKcasigLfv4C4DQ, literacy and more. The organization claims to have received more than 250,000 donated vehicles.
Use of toll-free numbers: Kars4Kids has gotten national attention for its radio jingle incorporating the toll-free number 1-877-KARS4KIDS. The jingle has its own web page at the group’s site www.kars4kids.org, and has inspired a “create your own jingle” contest, a heavy metal remix, and a number of spoof versions. The jingle, bashed by critics including radio host Don Imus, has made the nonprofit organization’s identity synonymous with its toll-free phone number. 1-877-KARS4KIDS illustrates how a customized vanity phone number can create an identity for a business or organization, rather than being used merely for communication.
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Category: Companies