Forever 21 started as “Fashion 21” in the early eighties in a small storefront with one location in Los Angeles, CA. Its first year of business proved to do exceptionally well and the owner, Don Chang, continually expanded, opening several new locations each year. In less than two decades, Forever 21 would be one of the nations largest clothing stores for young women (and eventually expanding in to men’s fashions).
Forever 21 has a massive following with women and men of all ages looking to be fashionable without the added expense of brand names. Forever 21 is famous for following fashion trends and bringing those trends to their clients without that “mass produced” feeling. They carry different brands depending on their need, but showcase the Forever 21 branding throughout all locations.