Summer Marketing Techniques

Posted by Tollfreenumber.ORG  at July 8th, 2015

Summer is finally upon us and the weather is heating up. But is your business? Here are some hot tips to keep your company sizzling all summer long.

1. Heat up your sales while keeping cool

In the hot summer months most people stay inside to keep cool. Many find refuge from the heat inside shopping malls or movie theaters, so what better place to advertise your business? Every major movie theater chain sells ad space for local companies in the pre-show program displayed before the movie trailers. It’s usually a much more cost-effective way to advertise than television and radio and gets seen by as many people, if not by more than, local print publications. Likewise, there are many advertising opportunities to be found in your local malls and shopping centers. Print ads can typically be found on benches, map displays, or other various locations where foot traffic is heavy and frequent.

2. Take your business to the beach

The beaches of oceans, lakes, and even rivers are extremely popular destinations during the summer months. In fact, many cities often host popular street fairs to encourage both tourists and locals to support local businesses. A good way to get your company noticed is to set up a booth or table at one of these popular hotspots. You’ll be sure to draw in traffic and in most cases the cost is minimal, if not free.

3. Take your business out for a night on the town

Another type of event that takes place in many cities and towns during the summer is the night market; also known as the street walk. But no matter what you call them these events are basically the same thing as your typical street fairs, only they’re held at night once the weather cools. Night markets feature booths with companies selling or advertising their various good and services and are extremely popular destinations during the summertime. As a result they’re a perfect way for you to get out, have some fun, and increase your company profile!

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